And I do think demand for better quality food products is increasing, as evidenced by the obvious move toward more organic products in the marketplace. There are other positive (healthy) activities going on, such as the "Slow Food Movement" and I think we will see more, as the public becomes more aware of what is happening to them and their "food." It's just a matter of time, and I'm hoping it will happen faster. People are not stupid...being deliberately misinformed is one thing, but the power of the consumer is big stuff and you will see just how powerful, as more of them become more accurately informed.
This entire mess was created by manufacturers trying to apply marketing principles to something that is basic to life, virtually commodities in many cases. That is a bad fit, because you are looking at almost a "pure competition" situation. In order to protect their pricing structures, they have painted themselves into a bit of a corner by cutting product costs to the bare bones (additives), playing some very suspicious advertising "games", and ending up with products that are all pretty much the same and questionable at best, on the health and nutrition side of things. The part that might do them the most harm in the long haul is the prices they are charging for this "food." Six bucks for a box of cheap additives (breakfast cereal) ain't good value and people will not react positively as the story unfolds. And unfold it will, in spite of "industrial food's" best efforts to suppress it. Once again, people simply are not stupid - other companies and industries have discovered that the hard way in the past, and this situation will be no different.