Todays consumer can be made to buy **** in a hamburger bun, so I don't really think there's any problem steering the twits toward the junk that WalMart imports.
WalMart is not a success it's a disgrace and a destroyer of small and medium sized businesses and a looter of towns and cities across the globe. That it exists at all is a giant crime against humanity.
Agree totally on your hamburger example. Wal-Mart is the largest retailer in the world but it's no crime that it exists. "We" caused that to happen, all perfectly legal. It's all about "us"...the consumers. Same with the hambugers/fast food.
Until something comes along that is better value for the consumer - in terms they will understand and respond to - not much will change.
Wal-Mart is not a bad company...they've just applied the rules of business very intelligently and come up with a winning formula - sell lots of cheap goods to lots of cheap consumers. Simple.
Smart companies are free to compete with them, and many do. Outservicing Wal-Mart (on certain items) is not impossible...same with the food - making a better, more nutritious burger is a no-brainer...you could hardly make it less nutritious than some of the well-known chains! It might cost more, and not all consumers would buy the better burger because they don't recognize the value in it. Or they can't afford it, because they have to pay union dues...:lol: (just kidding!)...
But this is true of any product or any company. As an example, I used to work in the industrial end of the paint business...working for a large, multi-national company and selling to factories...products like machinery paints, furniture finishes, and such. I was working for the "Wal-Mart" of the paint business in the sense that it was the giant company.
However, I had to compete with (unsuccessfully, in some cases) smaller, regional companies who could respond much quicker to formulation changes, pricing situations, and even delivery modes than I could...I had to abide by the rules and policies of the giant corporation. The local ones could change a policy (or a paint formulation) on the spot. The local/regional enjoyed a very healthy collective share of the business by "outservicing" the big guy(s). Market focus really does work.