Fox News Channel maintains a handsome lead in primetime and total day, while primetime runner-up CNN continues a healthy climb from the lows of 2012.
HLN's wall-to-wall coverage of the Jodi Arias trial has had substantial ratings legs. Surging around the time of the May 8 verdict, the network notched an extremely rare monthly victory: It topped MSNBC in total day and primetime. And with CNN posting its second consecutive month as a distant primetime runner-up to Fox News Channel, MSNBC is in a very precarious fourth place.
Averaging 539,000 viewers in primetime and 175,000 viewers in the adults 25-54 demographic, MSNBC suffered double-digit drops from last May -- down a respective 20 and 19 percent. Losses were less substantial in total day, down 10 percent to an average 346,000 viewers and down 7 percent to 115,000 adults 25-54, while all other nets pulled growth in multiple categories.
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TV Ratings: MSNBC Falls Below HLN in May, Rachel Maddow Hits Lows
HLN's wall-to-wall coverage of the Jodi Arias trial has had substantial ratings legs. Surging around the time of the May 8 verdict, the network notched an extremely rare monthly victory: It topped MSNBC in total day and primetime. And with CNN posting its second consecutive month as a distant primetime runner-up to Fox News Channel, MSNBC is in a very precarious fourth place.
Averaging 539,000 viewers in primetime and 175,000 viewers in the adults 25-54 demographic, MSNBC suffered double-digit drops from last May -- down a respective 20 and 19 percent. Losses were less substantial in total day, down 10 percent to an average 346,000 viewers and down 7 percent to 115,000 adults 25-54, while all other nets pulled growth in multiple categories.
more
TV Ratings: MSNBC Falls Below HLN in May, Rachel Maddow Hits Lows