Global thinkers is where the success isLessons from the oil shock: Avoid mass firings, lavish towers and backroom deals
Did it have to be that brutal? Some companies such as Canadian Natural Resources Ltd. weathered the downturn by keeping their teams and reducing salaries across the board. Others such as Imperial Oil Ltd. kept headcount tight in good times to avoid downsizing in bad times. But the majority switched almost overnight from aggressive hiring – remember those lavish paycheques, bonuses and golden Fridays? – to pushing thousands of people out the door.
Some of those responsible for the firings even ended up with pay increases. The practice validated perceptions that the oilpatch is old, vicious and dirty, and the damage will stick.
“The downturn and resulting layoffs across the industry threaten to damage the industry’s brand as a career destination,” John England, Deloitte vice-chairman and U.S. Energy & Resources leader, wrote in a recent report on his outlook for 2017.
“As a large number of senior employees head toward retirement, companies should find ways to transfer this wealth of knowledge to the next generation of employees. When thinking about potential constraints on the recovery of the industry, we should view people as equally, if not more, critical to capital.”
Hubris is a big problem. It’s the predominant culture in oil towers, especially during boom times, and it’s done a lot of damage. It’s meant the oil and gas sector is over-confident in its view of the world, while insufficiently appreciating that of others. Many don’t even want to know or engage with others. The result has been resentment and blocked plans.
Some leaders have learned their lessons and are devoting more of their time listening to those outside the bubble. One of them is Al Monaco, president and CEO of Enbridge Inc., the company that proposed and was denied a permit for Northern Gateway pipeline.
He said in a recent speech: “Today, you can’t lead the business from your office – you need to engage on a personal level. I’m just as likely to be meeting with communities, mayors, landowners, indigenous leaders and government as I am with shareholders.”
Stop building oil towers to feed executive egos. It happens during every oil boom in Calgary. Massive buildings like the Bow Tower are commandeered to accommodate wild growth plans that never pan out.
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Lessons from the oil shock: Avoid mass firings, lavish towers and backroom deals | Financial Post
Say good bye to old thinkers