This almost sound like a little kid with his fingers stuck in his ears saying, "I can't hear you." Sooner or later we need to alter our unsustainable lifestyles or we will be forced to. Starvation is usually a good motivator.
Right on Cliff- but at the same time whoever originated this idea should be truthful, we ain't going to run out of food next year and you very seldom get compliance (for long) by scaring people. First of all before we can change people's actions we have to change their thinking. As long as people have a "Burgerking" mentality, nothing much to do with food is going to happen.