Well, let's see...where I come from, new ideas came from a variety of sources. In business, a good marketing effort will recognize a trend coming ... could be big or small. The marketing folks interpret these trends (usually called customer needs) and decide if they're worth pursuing. If they are, a new project is launched and the technical people (the scientists) are called in to explore the possibilities and determine which technologies (new or existing) may be required to turn the project into reality.
What you are saying here in nothing new, countryboy. In the business world it is known as ‘market pull’ and ‘technology push’. You seem to think that the only innovation takes place by ‘market pull’, and that there is no such thing as ’technology push’.
Studies have shown that most of the time market pull doesn’t work. The reason for that is that science and technology does not obey Human commands, one cannot come up with a scientific principle or technological innovation at an order barked by the management.
If management identifies a particular demand in the market, they look around to see if there is a technological solution to the problem. For that, they look to scientists, to see if scientists have developed anything that technologists could incorporate into the solution. But they cannot order engineers to come up with a solution (market needs a plastic that stays liquid at 100 degrees C but evaporates at 110 degrees C, find one).
I did work in rubber technology for a few years. The management would dearly love to have a new elastomer, with greater wet skid resistance (good for braking) and lower rolling resistance (lower gas consumption) at the same time. Technologists have been singularly unsuccessful in finding one.
Contrary to what you may think, it is not as easy as management giving specifications to the engineers, and engineers coming up with a new plastic, or a new cell phone etc. It doesn’t work that way.
If you think that is how technology advances (manger gives the engineer an order and engineer fulfills it), you have a very poor understanding of science and technology indeed.
Most of the advances are made by technology push, very few by market pull.