Conservative Party Leader Andrew Scheer admits he is at a significant disadvantage to Prime Minister Justin Trudeau when it comes to being recognized by Canadians, but says he's confident in making up ground ahead of the 2019 federal election.
"I knew that this challenge was going to be monumental when I ran for the leadership," Scheer told Global News when asked what he needs to do make sure more Canadians know his name.
Getting attention can be tough for any opposition leader. But Scheer’s challenge is compounded by being up against Trudeau, who enjoys name recognition around the globe.
“We have a celebrity prime minister that is the toast of the international elite and makes it on front pages of magazines because of the clothes he's wearing and things like that,” Scheer said. “The government gets default attention from the media. When they make announcements, it’s news because it’s government policy. We have to work a little bit harder.”
Even during a week where he was in the spotlight for several days at the Conservative party’s national convention in Halifax, many Canadians still have no idea who he is.
Anecdotally, Global News showed his picture to more than a dozen people this weekend. Only one person correctly identified him as Conservative party leader Andrew Scheer.
Other answers ranged from “I don’t know who this guy is” to “Looks familiar” to “Is he running for something?”
Just the top job in the country.
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Scheer says he plans to tackle the recognition issue with a “very ambitious travel schedule” over the next year, leading up to the 2019 election.
“We're going to keep doing what we're doing. I believe it's paying off," Scheer said. "I think the proof is in a united and dynamic caucus that's fighting for the things that Canadians care about, and we're making real progress."
Senior Conservative MP Tony Clement also struck an optimistic tone.
“I think we've got some work to do between now and then, I grant you that, but it is coming along and it is according to a plan,” said Clement. “Our research is pretty clear on this. The more people get to know Andrew Scheer, the more they like him, which is a good sign.
“And I will make this guarantee to you — on election day, everyone who will be voting in that election will know that Andrew Scheer is running to be prime minister and that his candidates are on the ballot,” the former cabinet minister said.