A Short History of Backfiring Reporters
     
                            Here's Canwest News Service in early 2007, 20 months  before the Stephane Dion-led Liberals lost 18 seats and the federal  election:  
  
"Negative Tory ads could 
backfire, say experts."
  Here's The Canadian Press on March 2nd, 2009, 
before the Conservatives' attack ads against Michael Ignatieff were released:  
  
"Any attempt by the Tories to smear rookie Liberal Leader Michael Ignatieff would 
backfire with recession-ravaged Canadians, Liberals say."
  Canadian Press headline in May, 2009, 
after the ads were released and two years before the Ignatieff-led Liberals were decimated in the federal election: 
  
"Tory attack ads find audience, but could 
backfire: poll."
  The Star, June 1, 2009:  
  
  Now, the Justin Trudeau era.  An editorial in today's Star --  
  
"Conservative attacks on Justin Trudeau 
backfire on Harper".
   A  CTV report published today, with the byline "CTVNews.ca Staff", begins -- 
  
"Attack ads released hours after Justin Trudeau was named  leader of the Liberal party, framing the 41-year-old as being "way over  his head," may 
backfire on the governing Conservatives, says one public relations expert."
  Ah yes, 
the experts.  In yesterday's Globe and Mail, in  report headlined "Negative ad strategy holds risks for Conservatives,  experts say", Gloria Galloway writes:
  
"Can the ads 
backfire, and under what circumstances?  
All three experts said yes..."