I thought the "new GM" was going to focus on what it does best... building cars.
New GM to launch fragrance line
Plans to launch line of scented products for men on Cadillac's 100th anniversary seen as 'silliness'
Jul 22, 2009 04:30 AM
Tony Van Alphen
BUSINESS REPORTER
It's not the smell of the interior of a new luxury model, the whiff of gasoline or even the aroma of burning rubber.
It's much more. It's the luminous fresh scent from grapefruit and camomile and a mix of geranium, tarragon and cinnamon – plus sweet spice and incense.
Think of "Cadillac, the new fragrance for men."
Sputtering General Motors Co., just out of a quick drive through bankruptcy court, will soon be using its iconic Cadillac brand to sell a line of fragrance for men.
Continued
New GM to launch fragrance line
Plans to launch line of scented products for men on Cadillac's 100th anniversary seen as 'silliness'
Jul 22, 2009 04:30 AM
Tony Van Alphen
BUSINESS REPORTER
It's not the smell of the interior of a new luxury model, the whiff of gasoline or even the aroma of burning rubber.
It's much more. It's the luminous fresh scent from grapefruit and camomile and a mix of geranium, tarragon and cinnamon – plus sweet spice and incense.
Think of "Cadillac, the new fragrance for men."
Sputtering General Motors Co., just out of a quick drive through bankruptcy court, will soon be using its iconic Cadillac brand to sell a line of fragrance for men.
Continued