I can see why the idea of an afterlife would be appealing to many people. Many people live drab, boring, humdrum lives. If they ‘know’ that a glorious, rapturous life awaits them after death, that makes their sorry little lives here that much more bearable. If they ‘know’ that only they will have this glorious life, that those who disagree with them will suffer the torments of Hell forever, why, that is the icing on the cake.
So it is hardly surprising that many people find the idea of afterlife (with them going to Heaven and those who disagree with them going to Hell, of course) attractive. But there is no evidence for it. It remains wishful thinking.
I think there has been too much evidence to the contrary S.J. to suggest that life ends with this one. This is just one phase of many, people should get over thinking the here and now is all important.