Exactly.
As I said, he's theatre.
That's the whole point, which is fine, that's what he's paid to do. Like Don Cherry on HNIC - get someone with half a clue, but opinionated and mouthy, let him rave. He'll draw two types of viewers - those who agree with him, and those who disagree with him.
The worst kind of columnist or tv personality is the one nobody cares about; nobody will watch.
His mission is to draw attention, just like those personalities on CBC. If nobody complains, they aren't doing their job.