I think you're off the mark in more ways than one - the "initial spark" and the financing of the project(s)...the spark usually comes from a customer need through a good marketing effort, and the ability to allow the study to take place comes from money...which is usually generated through business operations, sometimes run by the entrepreneurs who hatched the idea for the business in the first place. It's a team effort - science, for the most part, is not a "stand-alone" proposition. None of the disciplines are...they all need each other to get moving and stay alive.
Again, you are confusing what corporations do with fundamental basic or applied research carried out by scientists or engineers in university setting. When originally I mentioned scientists studying the basic fundamental concepts, it was very much in the context of university research.
And contrary to what you may think, corporate management does not dictate university research. A scientist couldn’t care less about customer needs, he is there to study science, period. When he writes research proposal to government or granting body, he has to show scientific merit and relevance to the grant giving body, he doesn’t have to show market need, customer demand etc.
I think you are confusing what corporations do in their lab (which is very focused upon the corporation business) with the real research that goes on at the universities.