Mark Carney told 'cease' using trademarked logo, quickly creates new one
MetCredit, owner of the trademarked logo, says they received a 'sincere apology'
Author of the article:Joe Warmington
Published Jan 17, 2025 • Last updated 1 day ago • 3 minute read
Mark Carney
Former Bank of Canada governor Mark Carney launches his leadership bid for the federal Liberal Party in Edmonton on Thursday, January 16, 2025. Photo by Greg Southam /Postmedia
Would-be prime minister Mark Carney’s special campaign logo to try to win the Liberal leadership was too good to be true.
Or, at least apparently, too good to be used by him legally.
So, he changed it.
He wasn’t even one minute into his quest to become Canada’s next prime minister and Carney already was embroiled in his first scandal. Not for copying a policy or overspending but for allegedly copying his new campaign logo that seemed to be so good – it already belonged to somebody else.
And he was asked to “cease” using it.
(TOP) Liberal leader candidate Mark Carney's original campaign logo was already owned by MetCredit and has been trademarked since 2020 in Canada and 2023 in the United States. (BOTTOM) Carney's campaign quickly created this new logo on Friday, Jan. 17, 2025.
(TOP) Liberal leader candidate Mark Carney’s original campaign logo was already owned by MetCredit and has been trademarked since 2020 in Canada and 2023 in the United States. (BOTTOM) Carney’s campaign quickly created this new logo on Friday, Jan. 17, 2025. Photo by @MarkJCarney /X
To their credit, Carney and his team quickly complied.
“That’s a beautiful logo Mark but we’re apolitical,” MetCredit President and CEO Brian Summerfelt posted to X.
With the M worked into with a red maple leaf, it is a nice logo – something Metropolitan Credit Adjusters Ltd. points out it has had trademarked since 2020 in Canada and 2023 in the United States.
But somehow the Carney campaign, which kicked off Thursday in Edmonton, missed that.
Following up on his X post, Summerfelt sent an email to Carney with the information that his campaign logo was almost exactly the one that Edmonton-based but national business debt collection firm MetCredit uses in its day-to-day communications.
“Mark, my logo is a registered trademark. The one created for your campaign is too close for comfort,” wrote Summerfelt. “Please cease using it. Thank you.”
Perhaps the only thing worse than government coming after you is a professional collection agency, as Carney found out.
The big question is how did this happen? The Carney camp has not commented.
“His creative team definitely took a short cut,” said Summerfelt, who on MetCredit’s website says “like many MetCredit’s senior management team, started out on the collection floor and has learned a thing or two in his two decades in the business.”
Oops. Wrong guy to tangle with. One thing Summerfelt understands is what belongs to him does not belong to someone else.
MetCredit trademark
MetCredit trademark Photo by Supplied
“Symbols should usually be researched first,” he told the Toronto Sun.
Whatever happened, Carney and his people didn’t waste any time fixing this.
“I just received a call from the campaign team,” said Summerfeld. “A sincere apology for the MetCredit logo use. They have made a change to the website already.”
And all of their social media accounts.
It was the right thing to do.
It’s never much fun when a top collection agency comes calling, so it was an uncomfortable day for Carney and team – especially since they have used this logo in their ads, on the podium he spoke from, and in television spots.
Met Credit logo
Met Credit logo Photo by Supplied /Toronto Sun
What they did with the change is instead of the M and the Canadian flag, they melded a red Canadian flag in with the Mark Carney name. It looks pretty good – especially since it had to be designed on the fly.
And, so far, it doesn’t appear to look like anybody’s property.
The image from Mark Carney's X header for his account.
The image from Mark Carney’s X header for his account. Photo by @MarkJCarney /X
On the other one, MetCredit had a trademark agreement registered with Innovation, Science and Economic Development Canada, which very clearly shows MetCredit’s approval and also says, “the applicant disclaims the right to the exclusive use of the eleven-point maple leaf apart from the trademark.”
Carney didn’t take any chances, didn’t make excuses or complain and simply did the right thing.
Liberal leader candidate Mark Carney's original campaign logo was already owned by MetCredit, so his team quickly created this new logo on Friday, Jan. 17, 2025.
Liberal leader candidate Mark Carney’s original campaign logo was already owned by MetCredit, so his team quickly created this new logo on Friday, Jan. 17, 2025. Photo by Mark Carney /Facebook
It was a positive ending to an up and down week for Carney who had a softer opening with Jon Stewart on The Daily Show on Monday but found tougher ground on Canadian soil as he gets his quest going to replace Prime Minister Justin Trudeau.
Just like voters don’t like to see their tax dollars stolen, it turns out companies are not big on having their logos allegedly hijacked either.
But Carney has been around and understood that and adjusted well.
jwarmington@postmedia.com
Would-be prime minister Mark Carney's special campaign logo to try to win the Liberal leadership was too good to be true.
torontosun.com