Probably the most public example of American racism is ending its long run. The Washington franchise is finally going to ditch the "redskins" name for an as yet to be announced replacement. It seems like a no brainer but the NFL is probably the best example of plantation culture and getting rich white guys to do something they don't want to do is difficult.
The fact is that a rebranding will create massive sales of new merchandise both from the usual followers of the team and from a new segment who would not have purchased anything with such an offensive theme.
The fact is that a rebranding will create massive sales of new merchandise both from the usual followers of the team and from a new segment who would not have purchased anything with such an offensive theme.