What Earls dropping Alberta beef says about Alberta
This new anti-Earls campaign actually reminds me more of a much earlier decision Tim Hortons made to shake-up its business model.
In the 1980s, Tim Hortons made the decision to go smoke-free.
At that time, the writing was on the wall, and it was just a matter of time before the law was going to require all restaurants to be smoke-free. But Tim Hortons made a calculated decision to make this switch long before they had to.
At that time, a typical Tims was a very smoky establishment, and its most loyal customers were people who couldn't fathom the idea of not having a cigarette with their coffee and donut.
Many people were convinced Tim Hortons would be out of business in a year. After all, how could a business alienate its most loyal customers and expect to remain open?
What Tim Hortons realized was that for every smoker occupying a stool at the counter, there were three non-smokers avoiding Tim Hortons because they couldn't stand the second-hand smoke.
The world was changing, and Tim Hortons accurately anticipated the change. This set the stage for the market domination Tim Hortons enjoys today..
What Earls dropping Alberta beef says about Alberta - Calgary - CBC News
This new anti-Earls campaign actually reminds me more of a much earlier decision Tim Hortons made to shake-up its business model.
In the 1980s, Tim Hortons made the decision to go smoke-free.
At that time, the writing was on the wall, and it was just a matter of time before the law was going to require all restaurants to be smoke-free. But Tim Hortons made a calculated decision to make this switch long before they had to.
At that time, a typical Tims was a very smoky establishment, and its most loyal customers were people who couldn't fathom the idea of not having a cigarette with their coffee and donut.
Many people were convinced Tim Hortons would be out of business in a year. After all, how could a business alienate its most loyal customers and expect to remain open?
What Tim Hortons realized was that for every smoker occupying a stool at the counter, there were three non-smokers avoiding Tim Hortons because they couldn't stand the second-hand smoke.
The world was changing, and Tim Hortons accurately anticipated the change. This set the stage for the market domination Tim Hortons enjoys today..
What Earls dropping Alberta beef says about Alberta - Calgary - CBC News