Scared Yet? How Fear Hijacked Campaign 2015
Harper lobbed three 'dead cats' to make us forget the Duffy trial. It's working.
What do you do when you're six weeks from the biggest election of your life, your party is mired in scandal and shedding candidates almost daily, while you're trailing behind a bearded socialist and the son of the man you
hate most in Canadian political history?
If you're Stephen Harper, you clean house, hire the most-successful Conservative strategist in the world, and pledge to ban the niqab, restrict refugee claims and set up a tipline for Canadians to report "barbaric cultural practices."
And now, with two weeks until election day, you're back in striking distance of another majority government and no one is talking about $90,000 cheques from your office to a sitting senator you appointed.
Lynton Crosby, Stephen Harper's lead campaign strategist is credited with
pulling the Conservative campaign out of the weeds. One charming name to describe their path to victory? The "dead cat strategy." Boris Johnson -- a once client of Crosby and current mayor of London, England -- attributed the phrase to an unnamed "great campaigner" and
described it thusly:
Scared Yet? How Fear Hijacked Campaign 2015 | The Tyee