The truth.
It's just so damn delicious.
Tim Hortons tops list of 50 best corporate citizens
Tim Hortons has again proven the old adage that the race goes not to the swiftest, but to the most sure-footed.
The coffee chain tops Corporate Knights magazine's 2015 ranking of Canada's 50 Best Corporate Citizens. It owes its No. 1 spot less to a stand-out performance in any of the 12 categories used to compile the overall ranking, than to solid marks virtually across the board, from waste recycling to use of water and energy.
"They are a good all-rounder," says Michael Yow, research director at Corporate Knights Capital, the magazine's sister company. "They don't excel, but they do well on almost all indicators." Tim Hortons ranked fourth last year.
Carol Patterson, senior director for sustainability and stakeholder relations at the Oakville, Ont.-based company, has no qualms confirming that assessment. "It really is a long journey and taking small steps towards a big goal, and being very transparent about that," Patterson says.
In one example of its tortoise-beats-hare approach, the Canadian coffee and doughnut icon – known affectionately to many as "Tim's" or "Timmy's" – scored 67.5 per cent for its waste re-use and recycling practices. That's above average, but well behind some other companies with lower overall scores, such as Husky Energy and Telus.
It's important to note that the method used to compile the rankings measures a company's performance in each category only against others in the same sector.
Thus, Tim Hortons' scores reflect its achievements against rivals such as Second Cup, rather than against Vancouver City Savings Credit Union, also known as Vancity, or Mountain Equipment Co-op, which overall placed second and third, respectively.
"Tim Hortons does perform relatively well when compared to most other restaurants, including McDonald's, Yum! Brands, Chipotle Mexican Grill and the Wendy's Company," says Sarah Cohn, director of marketing at Sustainalytics, a responsible investment research firm.
http://m.thespec.com/news-story/5669125-tim-hortons-tops-list-of-50-best-corporate-citizens