I just happened upon some real wisdom in Wikkapedia while reading what they had to say about "consumerism"- I think the follow exerp hits the nail right on the head in indicating just what a sick society we've become.
"Consumerism in the 21st century
Beginning in the 1990s, the most frequent reason given for attending college had changed to making a lot of money, outranking reasons such as becoming an authority in a field or helping others in difficulty. This statement directly correlates with the rise of
materialism, specifically the technological aspect. At this time compact disc players, digital media, personal computers, and cellular telephones all began to integrate into the affluent American’s everyday lifestyle. Madeline Levine criticized what she saw as a large change in American culture – “a shift away from values of
community,
spirituality, and integrity, and toward competition, materialism and disconnection.”
[14]
Businesses have realized that wealthy consumers are the most attractive targets for marketing their products. The upper class' tastes, lifestyles, and preferences trickle down to become the standard which all consumers seek to emulate. The not so wealthy consumers can “purchase something new that will speak of their place in the tradition of affluence”
[15]. A consumer can have the instant gratification of purchasing an expensive item that will help improve their social status.
Emulation is also a core component of 21st century consumerism. As a general trend, regular consumers seek to emulate those who are above them in the social hierarchy. The poor strive to imitate the wealthy and the wealthy imitate celebrities and other icons. The celebrity endorsement of products can be seen as evidence of the desire of modern consumers to purchase products partly or solely to emulate people of higher social status. This purchasing behavior may co-exist in the mind of a consumer with an image of oneself as being an individualist."