I recently heard that in 1992 1 in 3 Canadian youth passionately followed a major pro sports franchise in one of our traditional major leagues, eg NHL, NFL, MLBB etc. Today it is 1 in 10. There are a number of reasons. More youth are immigrants and not traditional followers of these sports. More sports that are less traditional, like extreme stuff and soccer (football). More entertainment choices, eg computer, social networking etc.
Do you see any future trends coming from this or will it be business as usual?
Do you see any future trends coming from this or will it be business as usual?