I can't remember all the details, but I I read that in NAFTA, a national industrial strategy wold favour Cdn biz over foreign biz and that is fundamentally against NAFTA. Although it is not against the spirit of free trade. Because Canada will still have an open market for cars and the cars will be exported.
Business here does look beyond the next quarter, but the Big 3 didin't seem to.
We just gave billions to the walking dead of the Big 3, that's okay.
Although now Canada has brands in Roots and the Blackberry. But over 80% of our exports stilll go to the USA.
Making a new brand is tough, but there are some for sale out there right now like Saab. There is flux in the auto industry in a way we haven't seen for decades.
Yes, there is upheaval in the auto biz for sure. Upheaval can bring opportunties too, of course. I realize creating a new brand is a toughie...lots of things involved, including the issue of dealerships (how to get the cars to the consumer). But, if one took a "clean slate" approach to the thing, it might prove to be interesting.
For example, just because dealerships are the tradition here, doesn't mean it's the only way to sell cars. What if a new car didn't have as much "scheduled maintenance" required, didn't really require the same services a dealership offers nowadays...parts & service, at least, not to the same extent? What if it was made in a more "modular" way, so that a replacement of a quarter panel was a simple matter, not requiring the services of a "factory-trained" technician? Ditto for service parts, etc.
Which leaves the actual selling of the car in question here...it's interesting that car dealerships are a relatively new innovation in Japan. When I first got there in the late 80s, lots of cars were still being sold door to door...true! I'm not suggesting that is an option here, given our space and distance differences, but what other ways could cars be sold here? Probably lots of ways, if we really thought about it.
I realize that is some "off the wall" thinking, but the technological advances made in recent years could actually be applied to some of these "expensive" issues to make them "easier" to deal with. Hell, I'd even think about a total recycling program for complete autos, so that "junkers" would be a thing of the past. Just recycle 'em every 2 or 3 years and get a new one for a reasonable cost. That one might require some government support, but it might be justifiable if the people really want to keep the environment clean.
Conventional thinking is in direct conflict with creative thinking, as a rule. Doing something like inventing a new "kind" of car requires a lot of creative thinking, but I think it's quite a reasonable thing to consider doing. A good marketing analyst could easily identify the consumer needs and lay them out as a starting point...to compare what's wrong with today's cars vs. what do people really want/need in terms of personal transportation. Price of the car, and cost of maintenance and operation should be at the top of most people's list, I would think.
It's easier (or least, has a better chance of being "possible") if you go in an all-new direction, vs. buying out an existing car plant or company. Granted, more expensive in the short run, but if you're hitting the right needs correctly, the payoffs should be there in a reasonable time. Like you said, the industry is on its collective ass in many ways right now, and that could be the right time to be a bit revolutionary.
Well, at any rate, it doesn't cost a thing to discuss it, eh? And it is a bit of fun too!