I'm going to start off by saying I'm not a fan of rap music. Also, most of the older stuff I will talk about came out before I was in fourth grade. However, at the risk of sounding arrogant, music knowledge and history is a subject that I have a great deal of knowledge about.
What the genre needs is to get back to it's roots. Go back to the mid-80's with a group like Public Enemy. What they spoke about was political issues and the world as they saw it, but did not really resort to the language and outlandish style of relaying that message that the genre has today.
As the time went on, you had NWA and the gangsta rap come out, and that was the beginning of the downfall. While still speaking about issues of their lives, it began to take the path of glorifying the "thug" lifestyle. When it started to become successful, another evolution took place which is a large part of what you see today, with the videos full of ass-shaking and throwing bundles of money at the camera, and such classic lines as "I got ho's in different area codes." Basically, an extremely large part of the genre today is based solely on glorifying hedonism, and hence it brings a mainstream appeal. If rap truly went back to it's roots, I can't say for sure that anything would change with the language, but the mainstream appeal would be lost because a large part of those who buy the albums now wouldn't be able to even remotely relate to what is being said, and certainly wouldn't strive to be like that.
The other problem is that if they tried to clean up rap through legal measures, precedent is already set. In the late 80's, a group by the name of 2 Live Crew came out. Some may remember them for the song Me So Horny. While not violent like the popular gangsta rap of the time, the group was extremely sexually explicit. Several states banned their records from being sold, and even went so far as to have undercover cops attempt to buy the album in stores, and then arrest the owner/clerk of the stores for selling it. The group members themselves were also arrested after performing the songs live in Florida, which was another area where the ban was extended to. Eventually though, the ban based on obscenity laws was overturned by the US Supreme Court. So the legal precedent is there to allow rappers to say pretty much whatever they want as long as it isn't specifically slanderous or hate-speech like.
So basically, rap won't be cleaned up simply because:
1. The companies won't self-impose it since there is too much money to be made from the way it is now.
2. Laws won't clean it up since it could violate free speech rights and the precedent is already set against the law from doing so.
What the genre needs is to get back to it's roots. Go back to the mid-80's with a group like Public Enemy. What they spoke about was political issues and the world as they saw it, but did not really resort to the language and outlandish style of relaying that message that the genre has today.
As the time went on, you had NWA and the gangsta rap come out, and that was the beginning of the downfall. While still speaking about issues of their lives, it began to take the path of glorifying the "thug" lifestyle. When it started to become successful, another evolution took place which is a large part of what you see today, with the videos full of ass-shaking and throwing bundles of money at the camera, and such classic lines as "I got ho's in different area codes." Basically, an extremely large part of the genre today is based solely on glorifying hedonism, and hence it brings a mainstream appeal. If rap truly went back to it's roots, I can't say for sure that anything would change with the language, but the mainstream appeal would be lost because a large part of those who buy the albums now wouldn't be able to even remotely relate to what is being said, and certainly wouldn't strive to be like that.
The other problem is that if they tried to clean up rap through legal measures, precedent is already set. In the late 80's, a group by the name of 2 Live Crew came out. Some may remember them for the song Me So Horny. While not violent like the popular gangsta rap of the time, the group was extremely sexually explicit. Several states banned their records from being sold, and even went so far as to have undercover cops attempt to buy the album in stores, and then arrest the owner/clerk of the stores for selling it. The group members themselves were also arrested after performing the songs live in Florida, which was another area where the ban was extended to. Eventually though, the ban based on obscenity laws was overturned by the US Supreme Court. So the legal precedent is there to allow rappers to say pretty much whatever they want as long as it isn't specifically slanderous or hate-speech like.
So basically, rap won't be cleaned up simply because:
1. The companies won't self-impose it since there is too much money to be made from the way it is now.
2. Laws won't clean it up since it could violate free speech rights and the precedent is already set against the law from doing so.