Canadian viewers won't see a hike in their cable and satellite TV bills because of a new subscription fee broadcasters proposed last fall, but they will likely start seeing more commercials soon, under changes the CRTC announced Thursday.
The Canadian Radio-television and Telecommunications Commission revealed its decisions regarding several contentious issues discussed during hearings last November that scrutinized the state of Canada's TV landscape.
The federal regulator has denied the proposal from conventional broadcasters — including CanWest and the CBC — to introduce a subscription fee to cable and satellite companies who carry their signals, currently available free over the airwaves.
Supporters had argued that the so-called "carriage fee" was a necessary measure because traditional broadcasters are facing an increasingly difficult climate where audiences are fragmented and advertising growth is slow.
However, the cable and satellite companies called the proposal a new "tax" that would force a hike to the consumer, which could then cause viewers to drop their service and seek out other TV alternatives, like grey-market satellites from the U.S.
Gradual reduction of advertising restrictions
While the CRTC did not feel the subscriber fee "to be warranted at this time," it recognized the financial difficulties faced by conventional broadcasters and decided to remove restrictions on how much advertising they can air as an alternate way to increase revenues.
Currently, broadcasters can show up to 12 minutes of advertising per hour, including segments promoting programs in their lineups.
As of Sept. 1, this will increase to a maximum of 14 minutes of advertising in prime time — between 7 p.m. and 11 p.m.
A year later, the limit will increase to 15 minutes across all time periods. As of September 2008, all advertising time restrictions will be lifted. The CRTC will review the impact of these increased ad times.
"The Commission considers it essential that [over-the-air] broadcasters have the flexibility to maximize advertising revenues to respond to the negative impact of audience fragmentation," according to a statement from the regulator issued Tuesday.
The authority given the Canadian Radio and Television Commission will efffectively mean that subscribers to cable television services in Canada will be paying the same rate for an hour’s entertainment but be receiving only 45 min. of “entertainment” while subsidizing cable companies and advertisers.
Canadians are so thick that while content to pay corporations through their subscriptions to cable TV and “entertainment-networks” that many will continue to be satisfied to pay for less.
If you wonder how monopolies can survive and how greed and corruption grow in Canadian society look no further than your own propensity for ignorance and willingness to be scammed.
Gasoline prices….as long as Canadians pay the prices will rise….and the largest profits in history posted by the petroleum companies are welcomed by the political structure that cultivates friends in America and gouges everyone at the pumps….
This thread is a content issue, and if anyone really took the time to examine “content”, two realities emerge.
TV is crap, always has been always will be. Do you think for a moment that June Cleaver {Leave it to Beaver} and “My Three Sons” were a mirror of western society…as opposed to a formula for conditioning perceptions?
Do you honestly think that “Survivor” and “Fear Factor” represent “Reality”???
If you want to criticize content, the best criticism is getting the advertising funnel removed from your hindmost anatomy…
If we all continue to invite the conditioning message of consumption without regard to consequence, and social engineering of perceptions that allow us to dismiss the crime and violence rates in Canada and the United States as outgrowth of “guns”….and believe that CSIS and the RCMP and the FBI and the CIA are simply ineffective nabobs of the wealthy right….. climate decay will accelerate…as it has for decades and our notions of morality will continue to be sculpted by greed.
Unplug….get a life.