‘Iconic’ Saint Javelin helps fundraise over $1 million for Ukraine
March 26, 2022 11:58 pm by
Alexander Query
“Saint Javelin” became a rallying sign of Ukraine’s resistance since Russia invaded on Feb. 24.
An Orthodox Madonna clad in green and cradling a Javelin anti-tank missile, the viral meme found a new use in the hands of Christian Borys, a Toronto marketer who was a journalist in Ukraine in 2014-2019.
Days before the war started, Borys created a $10 sticker out of the viral meme to help Ukrainian orphans in what he thought would be a modest contribution to Ukraine’s support relief. He also created a website,
SaintJavelin.com, to sell those stickers online.
“The sticker was a fluke,” Borys told the Kyiv Independent.
He had initially set up a $30,000 goal for his charity. A month in, Borys raised over $1 million, an unexpected success for the entrepreneur turned charity worker. ...
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