The biggest complaint the farmer has is the middleman is giving them bottom dollar and the food that consumers buy is at a premium.
It's not a premium. Customers expect cheap prices. The grocery chains lean on their suppliers, and the packers lean on the farmers.
This is why you see growing trends in premium products like anti-biotic free, free-range, organic, ecologically sustainable, local, etc. Some customers are coming around to the fact that cheap food is not all it's cracked up to be. You combine that with the Canadian Government giving industry more control over the policing of food regs, and the problem is a rancid system, that is unsustainable.
Even cereal crops are moving towards sustainable practices to get the premium.
But make no mistake. These premium products are a niche market, still dwarfed by corporate ag practices.