Just because it's on TV does not mean it's nationally broadcast. Ad's can easily be substituted out depending on the area you live. What I receive over the public airwaves; meaning, OTA via antenna is not what you see in your neck of the woods. Global Toronto is not the same as Global Calgary, the ad's are different obviously as who would invest money in local ad's if they couldn't control who would see them?
Oh puh-lease. Decent strategy though, bog people down in endless details and lose sight of the big picture.
A&W is not your local pizza parlour or plumbing outfit. They compete with the big boys like Macdonalds, Wendys and other heart atttack affiliated merchants. These are gigantic MNCs, don't whine about minor tech issues.