Olivia Chow promotes her budget, and re-election, using your tax dollars
Ad campaign spending to promote city budget more than doubles in election year
Author of the article:Brian Lilley
Published Feb 10, 2026 • Last updated 15 hours ago • 3 minute read
Toronto Mayor Olivia Chow
Toronto Mayor Olivia Chow looks on during an announcement in 2024. Photo by COLE BURSTON /THE CANADIAN PRESS FILES
Toronto has gone from spending money to find out what residents want in their city budget to spending more promoting how great the budget is. In fact, in this election year, the city’s communications efforts on selling Mayor Olivia Chow’s budget, which gets voted on Tuesday, increased by $100,000.
Last year, the city spent just $42,000 to sell the public on Mayor Chow’s budget, whereas this year, the spending so far is $142,000.
That includes ads on billboards, radio, as well as ads aimed at “multicultural and diverse communities.” It also includes online ads through Google, LinkedIn, and Meta, which owns both Facebook and Instagram.
The tally doesn’t include the deal the city has with Astral, the company that operates the ad network for the TTC. Using the contract that gives the city free advertising, they also put up 100 transit shelter posters, utilized 70 digital screens in TTC properties, plus the TVs positioned on bus and subway platforms.
They even used the screens at Yonge-Dundas Square, now called Sankofa Square, to blast out imagery. On top of that, they used the city’s various social media accounts, including TTC accounts, to promote the budget.
Subjected to propaganda? Why, yes
If you feel like you are being subjected to propaganda with your own money, it’s because you are.
According to the online Facebook ad registry, the city spent nearly $12,000 of that amount on the social media platform promoting budget items such as TTC fares being frozen. One ad promoting the budget in general featured the line, “The City of Toronto’s 2026 Budget is building a city that works for you. Learn more and get involved today.”
It’s nice that the ad encouraged people to get involved, but it only started running after the budget was presented, meaning there was very little chance of any public input having sway over the budget’s contents.
The city’s communications plan spent just $56,000 to promote getting the public involved in budget consultations, but $142,000 promoting the finished project. Compare that to 2023 when the city spent $100,000 to get ideas and input from the public on what should be in the budget and just $42,000 in advertising to promote the contents.
All about Chow’s re-election campaign
That was before Chow took over; now it’s all about her re-election campaign this fall.
Since Chow took over in 2023, taxes have increased by 19%, spending 17%. No one could argue that services are 17% or 19% better since Chow took over, she’s simply frozen TTC fares, and expanded library hours to include Sundays.
In addition to promoting the TTC fare freeze and extended library openings, Chow’s budget promotion included an insert sent with all mailed copies of tax bills that also promoted hiring more police, building more affordable housing and completing the Gardiner construction ahead of schedule.
Any additional housing won’t be added to the stock for some time, there is no discernable improvement in the Major Crime Indicators tracked by TPS and the sped-up construction on the Gardiner was made possible by a push and funding increase from the province.
In Olivia Chow’s Toronto, costs go up and basic services languish.
‘Torontonians aren’t seeing value for their tax dollars’: Councillor Bradford
Councillor Brad Bradford, who has already announced he will be running against Chow in October’s election, blasted the spending. He said between the promotion of the much-ignored budget consultation and the money spent to promote the mayor’s budget the city is wasting $200,000 that could have gone to core services.
“It’s no wonder Torontonians aren’t seeing value for their tax dollars, when the mayor is choosing to spend money on propaganda instead of cleaning up parks. These are the wrong priorities when the city needs to focus on delivering basic services much better,” Bradford said.
Delivering basic services, like clearing the snow properly two weeks after a storm, isn’t part of mayor Chow’s plan. She’s focused on her partisan political agenda and re-election on your dime instead.
Spending to promote Mayor Olivia Chow's budget more than doubled compared to last year. Find out more.
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