On Wednesday, the bustling opening day of the autumn edition of southern China's Canton Fair in Guangzhou - the world's largest trade show - all 15 companies Reuters spoke with said they had seen no U.S. buyers. Most noted an uptick in attendees from Brazil, Southeast Asia and Europe. All said they were prioritising market diversification.
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"The situation's too unstable. (Trump's) like a child - crying one minute, laughing the next. You can't play along with that," said Cherry Yuan, overseas sales manager at Foshan Greenyellow Electric Technology, a maker of mosquito trapping equipment.
Cai Jing, who runs a travel mug company started by her mother and uncle in 1998 that recently started making personal blenders, said export manufacturers have little choice.
It hasn't been the decision of Chinese exporters to abandon the U.S. market, Cai said.
"Sales to the U.S. have dropped a lot, by around half. It's not that we’re giving up on the U.S. market. It's that U.S. buyers gave up on us."
Amid the chaos of erratic U.S. tariff announcements, Chinese exporters making everything from kitchen appliances to Halloween decorations have responded by selling more goods to buyers in Europe, Latin America, the Middle East and Africa.
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