Hi Beve! 
When conditions inside a social framework fail to appease those with nefarious agendas, emotions can and are as you say 'comodified'. "Bravery" is the response to fear that permits 'heroism' as social construct to define and chacterize "appropriate" behavior. The mafia/cosa nostra, the gangs of the "hood", Dillinger, Pretty Boy Floyd, all conscript the use of fear to serve their agendas. Similarly, everything from fat baldness and facility to demonstrate wealth and power serve the agendas of the merchantile machine.
When we learn to fear Islam on behavior predicated on the actions of a few, that fear is magnified and expanded on by governments and the military to serve the agendas of the political and economic structures. Seldom is the fear of Catholicism or actions and behaviours of "Christian" religious sects focused on as harboring many of the same prejudices and biases as the target "belief". We (North Americans) are awash in fear, a fear cultivated and encouraged by those who use fear as the manipulator of governments and industry.
When conditions inside a social framework fail to appease those with nefarious agendas, emotions can and are as you say 'comodified'. "Bravery" is the response to fear that permits 'heroism' as social construct to define and chacterize "appropriate" behavior. The mafia/cosa nostra, the gangs of the "hood", Dillinger, Pretty Boy Floyd, all conscript the use of fear to serve their agendas. Similarly, everything from fat baldness and facility to demonstrate wealth and power serve the agendas of the merchantile machine.
When we learn to fear Islam on behavior predicated on the actions of a few, that fear is magnified and expanded on by governments and the military to serve the agendas of the political and economic structures. Seldom is the fear of Catholicism or actions and behaviours of "Christian" religious sects focused on as harboring many of the same prejudices and biases as the target "belief". We (North Americans) are awash in fear, a fear cultivated and encouraged by those who use fear as the manipulator of governments and industry.