When women are fertile, they are turned on by bad-boys, and when they are not fertile, they are attracted to nice-guys.
The average woman spends about 25% of her time being fertile, meaning that 25% of the time she'll be turned on by Bieber when he's naughty, and the rest of the time when he's nice.
That means if Bieber is naughty one day in four, he'll hit all women at some point in their fertile-stage, but because he's still being nice three-quarters of the time, it means women will think he's generally nice, but with a talent for being able to turn them on in a naughty way with each period of fertility.
Sounds to me like he's got a smart manager.
Keep in mind that one of the key's to this kid's success has been that, far more than the average kid-star, he's been amazingly adaptable to doing exactly what his handlers tell him to do, in order to achieve, and maintain, star-status.
Hmm... and that just made me think...
In order to keep a relationship alive, what you do is track your woman's menstral cycle, and when she's in heat, you come home done up like Sid Vicous, with some naughty sex-toys in hand. Then when she's not in heat, you clean up, and come home in dockers and a polo shirt, holding a bouguet of flowers.