Embarrassing to who and why?
Let's start with, see LW's post.
Then lets move on to, he's an embarrassment to real Canadian talent, and of course let's not forget those who know music is far more than well scripted pap.
He's a well marketed commodity, with a select target demographic, that isn't known for it's reason, discerning tastes or critical thought.
We recently lost a true Canadian icon, 100 years from now, he'll still be a Canadian icon, the stuff of legends and the source of great inspiration in the Canadian music scene.
10 years after the Beibsters funeral, they'll all be asking, "Justin who?"
And rightly so, he spews pure unadulterated junk. While pretending to be a player and clinging onto other useless shytes.