CBC only needs $400M to go Ad Free!!!
- Thread starter mentalfloss
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Their radio network has value and it helps to stitch the country together. The television network, though, is nothing special and getting rid of the commercials will only erode their original production budgets even more. I wouldn't miss CBC TV if it went off the air, today. There was a time when they made all sorts of original material but it evolved into a bloated burocracy that doesn't seem to produce much of anything, anymore. Whenever they had their budgets cut, the CBC response was to cut programming, leaving a useless Jabba the Hut behind that still managed to soak up billions. Keep the less expensive radio network, ditch the television network. TV is becoming obsolete anyway but, as long as we drive around in cars, we will need good radio.
Yes, because using the national broadcaster as a political tool is a fantastic idea.
I was just listening to "the Current" in which they went from LGBT rights under Fidel directly to the production of Yak milk tea in Bhutan.
No, I'm not kidding.
I really think the country would hold together without CBC Radio
The sun must be really upset about this.
Oh wait, this is also good for the private sector.
Whoops!
If Canada’s public broadcaster went ad-free, private media in Canada would reap $158 million of its advertising revenue, a study commissioned by CBC/Radio-Canada found.
A position paper released by the broadcaster late Monday afternoon says that the CBC would lose $253 million in annual ad revenue if the broadcaster switched to an ad-free model — but two-thirds of that revenue “would migrate to other Canadian media.”
Private television networks would receive $138 million, $4 million would go to private radio, $3 million to digital outlets and $13 million to newspapers, according to a Nordicity study cited in the paper. Foreign media would pick up $86 million and $9 million would go unspent.
https://ipolitics.ca/2016/11/28/ad-free-cbc-would-send-158m-in-ad-dollars-to-private-media/
Oh wait, this is also good for the private sector.
Whoops!
If Canada’s public broadcaster went ad-free, private media in Canada would reap $158 million of its advertising revenue, a study commissioned by CBC/Radio-Canada found.
A position paper released by the broadcaster late Monday afternoon says that the CBC would lose $253 million in annual ad revenue if the broadcaster switched to an ad-free model — but two-thirds of that revenue “would migrate to other Canadian media.”
Private television networks would receive $138 million, $4 million would go to private radio, $3 million to digital outlets and $13 million to newspapers, according to a Nordicity study cited in the paper. Foreign media would pick up $86 million and $9 million would go unspent.
https://ipolitics.ca/2016/11/28/ad-free-cbc-would-send-158m-in-ad-dollars-to-private-media/
So....I (as in the people of Canada) am supposed to spend $400 million on the CBC so that private interests can compete over $158 million in advertising. Brilliant "progressive" thinking there......
The "progressive" version of trickle down economics.
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The same revenue would go to private media companies if they just shut down the CBC. Plus we'd save millions of tax dollars.
I'm not philosophically opposed to having a national broadcaster but I think the friends of the CBC should give something more than "its good" as a reason for pumping millions of taxpayers dollars into it. Especially since they won't support giving one dime to things such as HALO that actually save lives.
Liberal math > The CBC garners 253 million per year in ad revenue , yet they need 400 million to go ad free .
While I recognize that the CBC is strongly left leaning... being a broadcast of the Canadian people and not of corporations and big business... I still see them as the closest we get in the modern world to unbought, nonpropaganda media (most rt wing people will disagree with me I realize). All newspapers, all other news media, especially American, which Canadian media is close behind in being, is owned by a specific view and spins all the reporting to that view. I recognize the price of a media center not owned by anyone but the people it serves is high... but I worry about a world where it doesn't exist.
With all of the radio options available in urban areas, the CBC is redundant at least in urban areas. I say cut the CBC altogether in urban areas and have it specialise in serving the deaf (through nline text and maybe sign-language programming, though I am less sure about the latter), indigenous communities (such as Nunavut where many know neither official language), and rural communities.
We certainly don't need the CBC in urban areas otherwise.
From my perspective, the problem is with the broadcast act which spell out the responsibility of the CBC. This is where Harper failed miserably. Cutting resources to an organization without changing the mandate is like closing down a fire hall and expecting the same response times from your fire department.
Instead of talking dollars first, we need to first decide what it is we want the CBC to do. The politicizing of the CBC is inevitable when one party loves the CBC and wants to fund it and the other one hates it and wants to cut.
Who's entitled? Given the plethora of comparable orivate-sector media, the CBC/SRC is redundant.
If you want to make public broadcasting more relevant, why not give media funding out (if we must give it out) in the form of a media voucher that each Canadian can put towards subscribing to media he actually uses. The we might see a growth in Deaf, indigenous, and other media. IR better yet, just cut public media funding altogether. I don't see the point of public funding essentially replicating the English and French media that we can already access from the private sector.
I live in an urban area where media choice abounds. We can watch films online in Chinese from mainkand China, Taiwan, and Hong Kong for example. Plus, given the urban language demographics, urbanites are statistically less likely to watch English and French programming as often as ruralites even if we know English or French.
To cut CBC/SRC funding to mostly urban municipalities would free up funds that could then be diverted to more rural ones to fix the problems you mention.
We'd still be able to access the national website from the cities and, for local programming, could just shift to an alternative local channel.
I live in an Urban area... and don't understand why that should mean I get cut off from the only media I prefer in my area
I would have to agree with this whole heartedly. Personally, I would be content with losing the television producing aspect of CBC ... most of their productions are uncompetitive and unsustainable in today's market... and focusing on radio and news. But a reevaluation is certainly nessasarly before more money is doled out
If the local CBC can survive without public funding and access sufficient advertising or other funding, then I would see no harm in keeping it as an option of course. But that way the savings could go towards more text or maybe even sign-language media IR local indigenous language media. I don't see the point if the CBC being the n-th local English-Language media option while the Deaf have no sign&language option North America wide and some local indigenous communities barely have local indigenous language media at all. You do realise that some Ibuit and Ojibwa don't know English well, right?
Sane with Chinese media. Chinese&language media presently abounds in Canada especially in print, si why should the public find it if the private sector provides it already. Redundancy.