Oh, one more thing I meant to say, yesterday: Kris has a name that sounds very...usual? The K makes it stand out a bit on the page, but if you just say "Kris Allen" to people, they don't necessarily register much. If his name was Constantine Maroulis, it would be a little different! (Or Anoop Desai, Danny Gokey, or even Adam Lambert, for that matter. Even David Cook's name, though it's simple, isn't common -- and it reminds you of something - a cook. Kris Allen either reminds you of Kris, or else...nothing.) So he actually has to become more or less a household name before people are going to immediately put name to face. I think.
If for some reason Anoop Desai had won AI (wow, that would have to have been a dull Top 10, if he had! jmho)...even that would have stood out. Just because he's of Indian descent. Plus, he's good looking and single. And outspoken. To the press, Kris is just another polite, white, Anglo-saxon, protestant married guy. But that will change in time because there's a lot to this guy that doesn't meet the eye.
You're right -- it will be all about the music, with Kris. Well, I think it will also be about his looks, personality, sense of humor, and -- that certain something that's indefinable. But it'll be all about Kris, anyhow. Not Idol hype.