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I CAN'T HEAR YOU OVER ALL THE SWEARING
Election 2015: May, Trudeau, and Mulcair images improve, Harper negatives rise. | Abacus Data
Negative feelings about Stephen Harper are on the rise. Mr. Harper’s best ratings in the last 18 months were last December, when 34% were positive and 38% were negative towards the Conservative leader. Since then, his negatives are up 9 points to 47%, the highest level since March 2014.
Tom Mulcair’s ratings had been stable until the spring of this year. Since May, his positives have risen from 27% to 41% while his negatives have stayed low.
For Justin Trudeau, the news is also good. His positives had been drifting down over several months, but have spiked back upwards by 5 points this month to 35%.
Elizabeth May’s ratings have increased slightly from last month from 17% positive to 25% positive.
Leader Images
In this study we asked respondents to rate the leaders on a 10-point scale across a dozen dimensions.
The results show that:
• Both Thomas Mulcair and Justin Trudeau score more positively than Mr. Harper on 8 of the 12 dimensions: Principled, ethical, honest, accountable, good ideas, good heart, understands people like you, interesting.
• Mr. Harper leads the other leaders on two dimensions: tough, and ready to be Prime Minister.
• All three leaders score almost equally well for being smart.
• Mr. Mulcair scores better than Mr. Trudeau for being tough, while Mr. Trudeau gets higher scores than Mr. Mulcair for having “a good heart” and being interesting.
• Mr. Harper’s best scores are for being smart, tough, and ready to be PM. His scores are much lower for
being honest, accountable, and understanding people like you
Election 2015: May, Trudeau, and Mulcair images improve, Harper negatives rise. | Abacus Data