Smells like a fix. Diminishes the game to have the final decided by penalty kicks. OT should be sudden death too.
The problem with non-golden goals is you get increased chance of the stupid penalty kicks. If you are going to allow an arbitary set of shots decide it, better to have the golden goal.We've had Golden Goals in the Euros, so the first team to score in extra time wins. But they soon did away with it.