'This is p----'; Apple's iPhone 7 slogan gets a little phallic in China
POSTMEDIA NETWORK
First posted: Friday, September 09, 2016 05:26 PM EDT | Updated: Friday, September 09, 2016 05:33 PM EDT
The Apple slogan for the new iPhone - “This is 7” - is getting a few chuckles in China, as the pronunciation of the number in Cantonese is also slang for “*****.”
Apparently, it’s not a vulgar version of the word, but rather a lighthearted insult — as in: “You’re so seven,” according to Quartz, which did some translations on the iPhone 7 marketing campaigns.
“‘This is *****’ or ‘*****, is here’ or ‘Exactly is *****’ were not great choices for Apple’s Hong Kong marketing push,” the site concluded.
Social media has been having a bit of fun with the poorly designed slogan.
“Without a 3.5mm earbud jack, this is exactly *****,” wrote one Hong Kong critic on Facebook.
'This is p----'; Apple's iPhone 7 slogan gets a little phallic in China | Gadget
POSTMEDIA NETWORK
First posted: Friday, September 09, 2016 05:26 PM EDT | Updated: Friday, September 09, 2016 05:33 PM EDT
The Apple slogan for the new iPhone - “This is 7” - is getting a few chuckles in China, as the pronunciation of the number in Cantonese is also slang for “*****.”
Apparently, it’s not a vulgar version of the word, but rather a lighthearted insult — as in: “You’re so seven,” according to Quartz, which did some translations on the iPhone 7 marketing campaigns.
“‘This is *****’ or ‘*****, is here’ or ‘Exactly is *****’ were not great choices for Apple’s Hong Kong marketing push,” the site concluded.
Social media has been having a bit of fun with the poorly designed slogan.
“Without a 3.5mm earbud jack, this is exactly *****,” wrote one Hong Kong critic on Facebook.
'This is p----'; Apple's iPhone 7 slogan gets a little phallic in China | Gadget
