When it comes to the best-known brands, two big cola sellers garner the most respect in the business world, while an airline and a cigarette maker fare the worst.
Those findings headline a new survey from CoreBrand, a firm that researches branding and its impact on businesses. By examining companies with which we're all familiar, and asking business people their opinions on how favorably they viewed the firms, CoreBrand created two lists, one identifying corporations that get the most respect and another for those earning the least.
Leading the way in terms of favorable views were drinks distributors PepsiCo (PEP) and Coca-Cola (KO), who tied as the most-respected corporate brands. That is, they combined high recognition with very favorable views.
read the rest
Coca-Cola, PepsiCo Rank High on Brand Respect, but Delta Lags | The Exchange - Yahoo! Finance
Those findings headline a new survey from CoreBrand, a firm that researches branding and its impact on businesses. By examining companies with which we're all familiar, and asking business people their opinions on how favorably they viewed the firms, CoreBrand created two lists, one identifying corporations that get the most respect and another for those earning the least.
Leading the way in terms of favorable views were drinks distributors PepsiCo (PEP) and Coca-Cola (KO), who tied as the most-respected corporate brands. That is, they combined high recognition with very favorable views.
read the rest
Coca-Cola, PepsiCo Rank High on Brand Respect, but Delta Lags | The Exchange - Yahoo! Finance
