If you have to "load" your card with deals like you had to on the PC card, I will mail it to Galen Weston. Optimum points are sort of like Canadian Tire money. If you spend a thousand dollars, you get the eqivalent value to of a cup of pretentious coffee at Starbucks.
Isn't it the equivalent of "Cash Back" on credit cards which people were touting so much not too long ago?
Just since Christmas I have $40 worth built up.