For some reason MasterCard wants to be able to track your movements........
"Bills and coins leave no ineluctable trace as they change hands"
In MasterCard’s Canadian network, contactless payments have almost doubled to one in four in-store sales by consumers in June, 2015, from 13 per cent in June, 2013. During its last nine quarters, MasterCard has seen its card count in Canada fluctuate between 49 and 56 million, less than five per cent of its total. Lang thinks he can use technology to persuade users to rack up bigger bills and fees in the next year or so.
“Over the next 12 to 18 months, we’re going to see a fairly significant move towards digitization,” he said.
The Purchase, N.Y.-based company has released a handful of I.T. products that try to smooth out points of friction: ShopThis! lets readers buy an item directly from a digital publication. MasterPass is a way to store card info online and proceed quicker to checkout.
Pay With Rewards lets people redeem and keep track of loyalty points in real time. Qkr is a food ordering mobile platform at live events, which is used in New York City at Yankee Stadium and was also recently piloted at the Air Canada Centre in Toronto.
The assault on cash hinges on people keeping their bills in the bank and reaching for their credit cards even when they have enough money to pay for things on debit. Even as cash usage declines in Canada, a Bank of Canada spokeswoman noted in an email the value of banknotes in circulation has grown at the same rate as gross domestic product over the past 20 years.
“I don’t think too many people get up in the morning and say I cannot wait to make a payment today,” said Lang. “My guess is, that’s not really on the forefront of most minds.” But it’s on MasterCard’s.
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MasterCard is at war in Canada, and it’s not against who you’d expect
"Bills and coins leave no ineluctable trace as they change hands"
In MasterCard’s Canadian network, contactless payments have almost doubled to one in four in-store sales by consumers in June, 2015, from 13 per cent in June, 2013. During its last nine quarters, MasterCard has seen its card count in Canada fluctuate between 49 and 56 million, less than five per cent of its total. Lang thinks he can use technology to persuade users to rack up bigger bills and fees in the next year or so.
“Over the next 12 to 18 months, we’re going to see a fairly significant move towards digitization,” he said.
The Purchase, N.Y.-based company has released a handful of I.T. products that try to smooth out points of friction: ShopThis! lets readers buy an item directly from a digital publication. MasterPass is a way to store card info online and proceed quicker to checkout.
Pay With Rewards lets people redeem and keep track of loyalty points in real time. Qkr is a food ordering mobile platform at live events, which is used in New York City at Yankee Stadium and was also recently piloted at the Air Canada Centre in Toronto.
The assault on cash hinges on people keeping their bills in the bank and reaching for their credit cards even when they have enough money to pay for things on debit. Even as cash usage declines in Canada, a Bank of Canada spokeswoman noted in an email the value of banknotes in circulation has grown at the same rate as gross domestic product over the past 20 years.
“I don’t think too many people get up in the morning and say I cannot wait to make a payment today,” said Lang. “My guess is, that’s not really on the forefront of most minds.” But it’s on MasterCard’s.
more
MasterCard is at war in Canada, and it’s not against who you’d expect