Has "This Morning" really gone too far this time? Show set to feature segment where women rub semen on their face as a beauty treatment
Over the years This Morning viewers have been treated to the sights of a couple taking part in bondage lessons, a pensioner having a '****** facial', and two women drinking their own urine.
But bosses at the ITV show have been accused of going too far this time after they began searching for volunteers to rub samples of their partner's semen on their face on live TV.
The segment seems to have been inspired by a Norwegian company called Bioforskning, which offers sperm-based facials in New York, claiming the fluid prevents wrinkles.
According to The Sun, This Morning producers emailed agents to say they were looking for people to try it, adding: 'It involves using their partner's semen, so we'd need them to bring a sample.'
The show previously landed itself in hot water after broadcasting a 50 Shades of Grey-inspired segment on bondage for beginners at 10.30am.
The footage showed a pair of models rolling around on a bed with a feather tickler while talking about sex toys, and included a discussion of nipple clamps.
The show attracted 120 complaints, prompting an investigation by broadcasting regulator Ofcom, though it was cleared earlier this week.
An Ofcom spokesman said: 'The material was scheduled at a time when children were at school and clear warnings were also given in advance of the feature to protect any children who were not at school. The feature itself was also appropriately limited in terms of detail.'
The feature included three viewers reviewing and rating different products including a leash and collar and a bodywand and - in one scene - host Phillip Schofield trying on a nipple clamp.
An ITV spokesman said: 'This Morning is a lifestyle programme that cover a diverse range of human interest topics.
'The programme has dealt with advice on sexual matters many times in the past, and a suitable announcement was given at the start.'
The show's reputation for controversy stretches back to 2011 when TV critic Paul Ross had his prostate examined by a doctor.
Prostate Action chief executive Emma Malcolm said at the time: 'Some people may say fingers up bums is too much for a daytime television show, but it's exactly that kind of embarrassment and reticence that keeps so many guys from seeing their doctor before it's too late.'
Last year provided is share of awkward moments, as a couple drank urine live on air to prove its health benefits, while in November a patient underwent a vasectomy in front of the cameras.
source: This Morning to feature women rub semen on their face as beauty treatment | Daily Mail Online
Over the years This Morning viewers have been treated to the sights of a couple taking part in bondage lessons, a pensioner having a '****** facial', and two women drinking their own urine.
But bosses at the ITV show have been accused of going too far this time after they began searching for volunteers to rub samples of their partner's semen on their face on live TV.
The segment seems to have been inspired by a Norwegian company called Bioforskning, which offers sperm-based facials in New York, claiming the fluid prevents wrinkles.
According to The Sun, This Morning producers emailed agents to say they were looking for people to try it, adding: 'It involves using their partner's semen, so we'd need them to bring a sample.'
The show previously landed itself in hot water after broadcasting a 50 Shades of Grey-inspired segment on bondage for beginners at 10.30am.
The footage showed a pair of models rolling around on a bed with a feather tickler while talking about sex toys, and included a discussion of nipple clamps.
The show attracted 120 complaints, prompting an investigation by broadcasting regulator Ofcom, though it was cleared earlier this week.
An Ofcom spokesman said: 'The material was scheduled at a time when children were at school and clear warnings were also given in advance of the feature to protect any children who were not at school. The feature itself was also appropriately limited in terms of detail.'
The feature included three viewers reviewing and rating different products including a leash and collar and a bodywand and - in one scene - host Phillip Schofield trying on a nipple clamp.
An ITV spokesman said: 'This Morning is a lifestyle programme that cover a diverse range of human interest topics.
'The programme has dealt with advice on sexual matters many times in the past, and a suitable announcement was given at the start.'
The show's reputation for controversy stretches back to 2011 when TV critic Paul Ross had his prostate examined by a doctor.
Prostate Action chief executive Emma Malcolm said at the time: 'Some people may say fingers up bums is too much for a daytime television show, but it's exactly that kind of embarrassment and reticence that keeps so many guys from seeing their doctor before it's too late.'
Last year provided is share of awkward moments, as a couple drank urine live on air to prove its health benefits, while in November a patient underwent a vasectomy in front of the cameras.
source: This Morning to feature women rub semen on their face as beauty treatment | Daily Mail Online
