LOL - it figures - with the 2012 ad. I think the TV promotion helped more though.
Yet, I kind of agree with Jim, I think there will be some confusion over the fact that Adam's album will be more electronic. (although I guess it depends on what they mean by electronic) But Adam is getting the lion's share of promotion right now, so it's not really surprising that the single is getting a boost out of that. I mean he was on ET last night and is on tonight as well. That's a big help for the single sales right there.
Did you see the Dish of Salt interview with Adam? Where they looked at the Details photos together. Adam looked a little embarrased, but still happy and proud you know? It was funny and cute. It also reminded me how much I really like him. Cause sometimes when his fans annoy me I forget that fact. lol.
And BritneySpears.com put Kris's video from Seton on their web page. A little Jive cross promotion?