Honestly and no offense..... who the hell gives a crap? They're eating their veggies and fruits, who cares if less and less are eating Oranges?
Perhaps if the damn things didn't leave half the skin on the bugger when you peeled making it all chewy and a pain in the arse, and if when they claim they're seedless, only to find they still have seeds.... perhaps more people would eat them.
Oh.... are they accounting for Orange Juice? Has that increased, decreased or stayed the same?