Couple behind mystery banner asking important question
Shara and Paul Micucci created some intrigue with their "Do you believe the polls" banner but now realize others were also curious
Author of the article:Joe Warmington
Published Apr 16, 2025 • Last updated 10 hours ago • 4 minute read
Shara and Paul Micucci were the couple behind the "Do You Believe in the Polls" signs and banner that caused an on-line stir this week -- Joe Warmington photo
Shara and Paul Micucci were the couple behind the "Do You Believe in the Polls" signs and banner that caused an online stir this week -- Joe Warmington photo
Turns out Woodward and Bernstein were not needed to solve this mystery.
Count this investigation closed thanks to intrepid social media reporters who have become so important in this election campaign. But in doing their good work, they sometimes remind us why it’s necessary to keep some old mainstream newshounds around, too.
Sometimes you need to get to the bottom of the story – online independent reporters to dig one out and traditional reporters to do the “five Ws” that often does not happen with digital scoops.
This is one of those times.
After sign-trashing operations and just before Buttongate, came the banner mystery: Who was holding that banner asking whether people in Canada believe what the opinion polls are telling them?
Like a lot of Canadians during the first two weeks of this federal election campaign, Paul and Shara Micucci wondered whether polls showing Liberal Leader Mark Carney with a big lead were accurate?
And what was the methodology being used by these polling companies?
Out of that came the idea to ask the public: “Do you believe the polls?”
“We got some shirts, hats, signs and a banner made up at the mall and decided to go to the Pierre Poilievre rally in Brampton last week and see what happens,” said Paul Micucci.
They couple, who have a small property business and manage a charity gaming location, didn’t expect what happened next. Their six T-shirts, hats, two signs and one banner, as shown on canadianrealpolls.ca on Instagram, went viral.
“It started with 15 followers, and in 24 hours, we have 150,000 views and in one week we had 369,000 views of one video alone,” said Shara.
They noticed “over 1 million impressions on a single Instagram account” and very soon after, a “heated discussion on the topic of polls.”
A lot of that started when a reporter asked Poilievre if he would respect the election outcome?
With that came people thinking all of this was being orchestrated by political operatives who have an agenda.
Suddenly, just like that, Paul and Shara and some of their friends found themselves under fire on social media for allegedly being operatives — “ratf—ers” and “dirty tricks” players — working with Premier Doug Ford and his former campaign manager, Kory Teneycke, to harm the Poilievre campaign.
That, they promised, was never their intention, insisting suggestions of a conspiracy are not even remotely true.
“I have never met Kory Teneycke,” Paul said with a laugh over a coffee at Kettleman’s Bagels on Brown’s Line Wednesday.
Suddenly, a picture dropped of the couple posing with Ford, and the legend got bigger.
“But no one in the media called us to ask,” he said.
They would have told any reporter they got their picture with the premier at a political event.
“I have never had a conversation with Premier Ford about politics at any level,” said Paul.
They helped organize the Meadowvale Business Association breakfast on March 7 (I was there) where Ford spoke. Other than voting for him, they say, they don’t have any connection.
They are, however, federal Conservative Party members who support Poilievre, and want him to win the election. And they were curious about these poll results.
“After weeks of listening to outlandish narratives from the media based on polls done on who knows” what questions and methodology, said Paul, “my wife and I decided to make shirts, hats and a banner. This is no big movement or charge or association of people. It’s just a frustrated couple who believe people should vote on policies of the party they believe will make Canada into the country they would like to live in.”
They decided to stand outside the hall in Brampton before and after the Poilievre rally and talk to people, admitting to being naive as to what could occur.
“It was just a question,” said Paul. “It was a social experiment.”
Since then, they have opened up a lot of dialogue with people and their friends have taken the banner to Montreal and Ottawa and plan to hit other locations in the GTA before election day.
“We are not questioning the electoral process or legitimacy,” said Paul. “We are talking about polling narratives.”
Fair question to ask.
Why do media cover polls like they are an accurate score of a game underway?
I agree with what the Micuccis did here. I have questions about the polling industry, too.
And if polling companies can poll the public, so can the Micuccis. They are nice people who took all of the intrigue in stride in a quest to clarify the matter while reminding us polls are not supposed to set a trend as much as reflect one.
It wasn’t difficult to learn what this enigma was.
Just one cup a coffee and this mysterious message was decoded. There will be no Pulitzer or movie. But there may more people asking the question of questions: Do you believe the polls?
View attachment 28746
Turns out Woodward and Bernstein were not needed to solve this mystery.
torontosun.com