Let's take that one step farther - if there is no marketing of pharmaceuticals, how would doctors or pharmacists know about them?
Merck uses Madagascar to market product to kids
- Thread starter Tonington
- Start date
The exact same way they knew about them before the 80s. By reading medical research like they are supposed to.
You think that before the 1980s, there was no marketing of pharmaceuticals? And that doctors and pharmacists spend their time reading research journals?
There was a legal ban of pharmaceutical advertisements before this time. The lifting of the ban is known to be the cause of pharmaceutical profits increasing since then.
Direct-to-Consumer Advertising of Pharmaceuticals, ProQuest Discovery Guides
To be precise, I mean that there was a ban on consumer advertisement, not professional business to business advertisement.
Not to say that I agree or disagree specifically with the idea of banning pharmaceutical consumer advertisements, but it does raise the question, what about consumer awareness/informed choices? Obviously prescribed medications cannot be obtained without consulting with a doctor, but I've never been one to believe that a doctor should be blindly followed. I think it's up to us as individuals to be informed about the options out there when it comes to our health. Doctor's advice should be heavily considered of course.
"Merck uses Madagascar to market product to kids"
Yeah, like kids have any defenses against the multiple insidious tools of marketing. This would be just like jousting with the fellow posted in this pic:
Yeah, like kids have any defenses against the multiple insidious tools of marketing. This would be just like jousting with the fellow posted in this pic: