In October 2000,
Stephen Barrett, operator of
Quackwatch, filed a lawsuit in Pennsylvania against Mercola (a resident of
Illinois) for
libel. This was in response to allegedly defaming comments quoted on his website from Tim Bolen, a critic of Quackwatch. Quackwatch is a site that is critical of Mercola. In June 2001, Barrett withdrew the suit
[39] on jurisdictional grounds and refiled it in Illinois on July 30, 2001, at Circuit Court of
Cook County, Illinois. On April 17, 2003, the suit was dismissed by mutual agreement.
[40]
In May 2006,
BusinessWeek published an article
[38] about Mercola's aptitude as an online health and medical entrepreneur. Columnist
David Gumpert writes: '
Mercola gives the lie to the notion that holistic practitioners tend to be so absorbed in treating patients that they aren't effective businesspeople. While Mercola on his site seeks to identify with this image by distinguishing himself from "all the greed-motivated hype out there in health-care land", he is a master promoter, using every trick of traditional and Internet direct marketing to grow his business.(...)He is selling health-care products and services, and is calling upon an unfortunate tradition made famous by the old-time snake oil salesmen of the 1800s. '