US Marine Corps vs. Sweden:
YouTube - American Vs Swedish Recruitment Ads
Canadian:
YouTube - Fight with the Canadian Forces
I find them interesting. If I had to give a quick response, I'd say the US Marines video is trying to say that joining them is a means to honor. The Canadian one seems to focus on fighting, albeit in the abstract to some degree, but also literally. The Swedish one I find to be harder to interpret. It seems to say to me that not everyone's life is easy, and so joining the military is a chance to serve. How do you interpret these or other recruitment videos from around the world?
YouTube - American Vs Swedish Recruitment Ads
Canadian:
YouTube - Fight with the Canadian Forces
I find them interesting. If I had to give a quick response, I'd say the US Marines video is trying to say that joining them is a means to honor. The Canadian one seems to focus on fighting, albeit in the abstract to some degree, but also literally. The Swedish one I find to be harder to interpret. It seems to say to me that not everyone's life is easy, and so joining the military is a chance to serve. How do you interpret these or other recruitment videos from around the world?