Alberta Beef learning from criticism by Earl's
Human rights activists win again.
Earls episode potentially positive for Canadian beef: Alberta Beef Producers
Controversy surrounding Earls Restaurants’ decision to source Certified Humane beef from the United States could prove positive for the Canadian beef industry according to Alberta Beef Producers chairman Bob Lowe.
During a May 25 Rocky View 2020 meeting, he said the cattle industry in Canada takes pride in its codes of practice to ensure beef is raised in a responsible and humane way, but added the country doesn’t “brag about” or promote those standards with a stamp.
With more eyes and interest on the beef industry, he said now is a time to have discussions with producers, retailers and government about the ways to work together and avoid similar situations in the future.
“The Earls thing is going to turn out to be one of the best things that ever happened to the industry,” he said. “It’s a walk-up call and it’s going to prove to be huge for both Earls and the cattle industry.”
Earls episode potentially positive for Canadian beef: Alberta Beef Producers | Agriculture | Rocky View Weekly