Following a five-year roasting by animal-rights activists, KFC Canada is promising improved welfare for the chickens it buys for its fast-food outlets in exchange for an end to a boycott campaign that will continue in the U.S. and elsewhere.
The company is also promising to insist on other "animal-welfare friendly" measures relating to how the birds are kept, including a maximum on crowding and phasing out non-essential growth hormones and other drugs.
"It's going to drastically reduce the suffering of chickens in slaughterhouses and also … improve the living conditions for animals while they're on the farm," Matt Prescott, PETA's assistant director of corporate affairs, said from Norfolk, Va.
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The company is also promising to insist on other "animal-welfare friendly" measures relating to how the birds are kept, including a maximum on crowding and phasing out non-essential growth hormones and other drugs.
"It's going to drastically reduce the suffering of chickens in slaughterhouses and also … improve the living conditions for animals while they're on the farm," Matt Prescott, PETA's assistant director of corporate affairs, said from Norfolk, Va.
Full story
How much do you know about where the fast food you eat comes from?
More...
