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CBC/Radio Canada asks for $400M in increased government funding to go ad-free
CBC/Radio Canada has submitted a position paper to the federal government proposing the public broadcaster move to an ad-free model, similar to the one used to pay for the BBC in the United Kingdom, at a cost of about $400 million in additional funding.
"We are at a critical juncture in our evolution, continuing to operate under a business model and cultural policy framework that is profoundly broken," said the CBC's document, released on Monday afternoon. "At the same time, other nations are moving their cultural agendas forward successfully — and reaping the benefits of strong, stable, well-funded public broadcasters."
The additional money CBC is asking for would be "replacement funding" if the news organization eliminates advertising: $253 million to replace ad revenue, plus $105 million to "produce and procure additional Canadian content" to fill the programming gaps in the absence of ads and $40 million to reflect savings in money that would otherwise be spent on selling ads.
That would equal an investment of $46 per Canadian every year — up from the current $34 per Canadian CBC currently receives.
Two-thirds of the ad revenue given up by the CBC, the proposal argues, "would migrate to other Canadian media, including private TV and digital, for a net gain to them of $158M."
In addition, it says, "the economic upside of moving to an ad-free model would be a net total GDP gain of $488M, a total labour income impact of $355M and the creation of 7,200 new jobs."
CBC/Radio Canada asks for $400M in increased government funding to go ad-free - Canada - CBC News
CBC/Radio Canada asks for $400M in increased government funding to go ad-free
CBC/Radio Canada has submitted a position paper to the federal government proposing the public broadcaster move to an ad-free model, similar to the one used to pay for the BBC in the United Kingdom, at a cost of about $400 million in additional funding.
"We are at a critical juncture in our evolution, continuing to operate under a business model and cultural policy framework that is profoundly broken," said the CBC's document, released on Monday afternoon. "At the same time, other nations are moving their cultural agendas forward successfully — and reaping the benefits of strong, stable, well-funded public broadcasters."
The additional money CBC is asking for would be "replacement funding" if the news organization eliminates advertising: $253 million to replace ad revenue, plus $105 million to "produce and procure additional Canadian content" to fill the programming gaps in the absence of ads and $40 million to reflect savings in money that would otherwise be spent on selling ads.
That would equal an investment of $46 per Canadian every year — up from the current $34 per Canadian CBC currently receives.
Two-thirds of the ad revenue given up by the CBC, the proposal argues, "would migrate to other Canadian media, including private TV and digital, for a net gain to them of $158M."
In addition, it says, "the economic upside of moving to an ad-free model would be a net total GDP gain of $488M, a total labour income impact of $355M and the creation of 7,200 new jobs."
CBC/Radio Canada asks for $400M in increased government funding to go ad-free - Canada - CBC News
