In the Vancouver Sun newspaper this morning, Fri. Feb 24, page A15, there is an ad by the CBC for the Olympics. It states that two curling matches and one hockey game will be at 7 am ET, 11:30 am ET, and 3:00 pm ET. All the times are eastern time. So why do people in BC, reading a Vancouver newspaper, need to constantly make a mental adjustment for Toronto time? Why is it always necessary to subtract three hours? Why doesn't Toronto make an adjustment for our time zone?
I phoned the Sun newspaper and they said they do not control the content of ads unless they are offensive. If Westerners are not willing to make a fuss on something as fundamental as Torontocentric time being constantly imposed on the West, then Western alienation is a fable. This is an offensive ad because it states eastern time is the standard and everyone must adhere to it. And we do.
These curling matches and hockey game are not in Toronto, they are in Italy. If the media was "global" they would perhaps use Greenwich Mean Time, and local time. But hey, let's have a good laugh here.
I phoned the Sun newspaper and they said they do not control the content of ads unless they are offensive. If Westerners are not willing to make a fuss on something as fundamental as Torontocentric time being constantly imposed on the West, then Western alienation is a fable. This is an offensive ad because it states eastern time is the standard and everyone must adhere to it. And we do.
These curling matches and hockey game are not in Toronto, they are in Italy. If the media was "global" they would perhaps use Greenwich Mean Time, and local time. But hey, let's have a good laugh here.