The Last Days of Target

Locutus

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Jun 18, 2007
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how not to business

The untold tale of Target Canada’s difficult birth, tough life and brutal death

The grand opening of Target Canada was set to begin in one month, and Tony Fisher needed to know whether the company was actually ready. In February 2013, about a dozen senior-level employees gathered at the company’s Mississauga, Ont., headquarters to offer updates on the state of their departments. Fisher, Target Canada’s president, was holding these meetings every day as the launch date crept closer. The news was rarely good. The company was having trouble moving products from its cavernous distribution centres and onto store shelves, which would leave Target outlets poorly stocked. The checkout system was glitchy and didn’t process transactions properly. Worse, the technology governing inventory and sales was new to the organization; no one seemed to fully understand how it all worked. The 750 employees at the Mississauga head office had worked furiously for a year to get up and running, and nerves were beginning to fray. Three test stores were slated to open at the beginning of March, followed shortly by another 21. A decision had to be made.


very good article here:


The Last Days of Target
 

Curious Cdn

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Feb 22, 2015
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The very first thing that they teach you in Marketing 101 is "Build it and they will come" is back asswards.
 

spaminator

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www.youtube.com/watch?v=2G1s-EdDYyw
www.youtube.com/watch?v=kVkF4b0lKIs